SEO

Page rankings on search engines are one of the hardest things to achieve and also maintain.

Constant hits on your site and visits from search engine spiders helps get your site noticed. Achieving these rankings can be done numerous ways, but success in getting your site listed in the on the first page of the major search engines such as Google, MSN and Yahoo, quite often is short lived.

Search engines such as Google are constantly changing their algorithiums, so your site might be optimized today, and over night google will change the alogorithium, and then you site could go from no 1 to 20 overnight.

To achieve the best ROI(return on investment) from your website, we recommend that your site be Optimised for the major search engines (Google, NineMSN, Yahoo), sites developed by WTD are search engine friendly and compliant to there guidelines, but this alone will not get your site onto the front page, and with search engines such as Google placing other listings such as sponsored links and sponsored map listings above the organic listings, its getting harder and harder to achieve this result.

What is most important to search engines

1.Off Page Optimisation/Backlinks - Google and other searh engines list sites by importance, so if you have a link from a high ranking site back to your site, search engines will rate your site higher, the more links you have the better it is.

2. Content - clear and consise content using your keywords through the first paragraph, and linking those keywords to a page also improves your importance

3. Contact Details - Your phone number and email, in the header of each page.

4. Keywords/Meta Tags - your major keywords that relate to your product or service need to be listed, and if you are wanting to target a particular location, such as "Hawksbury District", then break the keywords down to that level, so that customers searching locally can locate your website.

5. Footer Links - links at the bottom of the page, to pages throughout your website

6. ALT Tags on images - your page images need descriptions fo that the Search engine can read the image.

While WTD can assist you very basically with the SEO of your site, we do recommend that you engage the services of an SEO expert to achieve the results that you are looking for, we are happy to work with anyone that you choose, or feel free to contact one of our SEO Partners to discuss your website

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Adwords

image sample Major search engines such as Google,Nine MSN and Yahoo use add words campaigns or Pay Per Click as a way you can get your site noticed. Select the keyword or phrase that relates to your business, nominate how much you wish to spend per click,and write your add. Adwords with major serach engines is something that you can manage yourself, although it takes constant monitoring. We do recommend that you engage an SEO expert to arrange and monitor this for you as it could end up costing you a fair amount of your advertising budget whilst not achieving the desired results.

Making your website shine with great content

One of the most important aspects of your website is your content. If your content is not clear and consistent throughout your site, chances are you will loose your clients attention very quickly and therefore the potential sales lead.

At Web Trend Designs we understand that even though your website might be a high priority for your business, it is often the content that is the hardest part of your website for you to do.

For this reason we are now working with an experienced copywriting team to offer you a stress free website build.

Our business is all about you, and making sure that we provide a website for your business with the least amount of demands on your workload as possible, contact us if you would like to learn more about how to make your website shine with great content.