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Page rankings on search engines are one of the hardest things to achieve and also maintain. Constant hits on your site and visits from search engine spiders helps get your site noticed. Achieving these rankings can be done numerous ways, but success in getting your site listed in the on the first page of the major search engines such as Google, MSN and Yahoo, quite often is short lived.

Search engines such as Google are constantly changing their algorithiums, so your site might be optimized today, and over night google will change the alogorithium, and then you site could go from no 1 to 20 overnight.

To achieve the best ROI(return on investment) from your website, we recommend that your site be Optimised for the major search engines (Google, NineMSN, Yahoo), sites developed by WTD are search engine friendly and compliant to there guidelines, but this alone will not get your site onto the front page, and with SE's such as google placing other listings such as sponsored links and sponsored map listings above the organic listings, its getting harder and harder to achieve this result.

What is most important to search engines

1. Links to your site - Google and other searh engines list sites by importance, so if you have a link from a high ranking site back to your site, search engines will rate your site higher, the more links you have the better it is

2. Content - clear and consise content using your keywords through the first paragraph, and linking those keywords to a page also improves your importance

3 Contact Details - Your phone number and email, in the header of each page.

While WTD can assist you very basically with the SEO of your site, we do recommend that you engage the services of an SEO expert to achieve the results that you are looking for, we are happy to work with anyone that you choose, or we can arrange for our SEO Partner to contact you.

WTD have 2 SEO Partners that we utilise depending on your budget, please feel free to give us a call to discuss this further.

Behind the scenes

Keywords or Meta Tags are used to get your site noticed. Keywords are what your customers enter into the search engines to find the products and services that they are looking for. Web Trend Designs can help you with your keywords and advise what key words and phrases your potential customers are using.

Adwords

Major search engines such as Google,MSN and Yahoo use add words campaigns or Pay Per Click as a way you can get your site noticed. Select the keyword or phrase that relates to your business, nominate how much you wish to spend per click,and write your add. Adwords with major serach engines is something that you can manage yourself, although it takes contant monitoring. We do recommend that you engage an SEO expert to arrange and monitor this for you as it could end up costing you a fair amount of your advertising budget whilst not achieving the desired results.

Content Writing

Your websites content and how it is written is extremely important. Your products or services should be mentioned in the first line of text, and also in the second paragraph if you have one. The best way to write your content is if you were telling a friend about a business, simple and straight to the point.

Search Engine Rankings