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Meaning of Terms and Phrases used in this website |
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| Algorithm | A set of rules that a search engine uses to rank the listings contained within its index, its response to a particular query. |
| Alias | A generic name used to identify mail accounts |
| Adwords | Paid advertisements on major search engines such as Google, Yahoo and NineMSN (more info here) |
| Browser | A program used to navigate internet sites |
| Cold Fusion 8 | This is a web scripting language based on standard HTML, that is used to write dynamic webpages. It creates database driven HTML pages. |
| Counter | Free web service used to count the number of visits per page or per site |
| Custom Design | A website or website design that is specifically to a clients specifications, regarding finish,size, colour and or function.Custom designs typically have a longer lead time and are non returnable. |
| Database | Releated information stored in one location in a digital format |
| Dedicated Server | A dedicated server is a computer that only runs one type of server software, and is usually constructed according to the users specifications. Dedicated servers are usually used for websites that have a very high traffic volume and need high processing power - eg - Banking & Finance sectors |
| Domain Name | A domain name is a name that we enter into a computer in order to identify a website. Once the domain name is entered into the computer |
| Domain Name Register | A company that is accredited by the Internet Corporation for Assigned Names and Numbers (ICANN) in order to provide domain name registration services for a fee. |
| Ecommerce | Ecommece is the conducting of commerce with goods and services over the Internet. |
| HTML | Hyper Text Markup Language is the language by which web servers and client browers communicate. |
| HTTP | Stands for HyperText Transfer Protocol, the protocol by which HTMLO files are moved across the Internet. |
| IP Address | Internet Protocol Address. A unique number identifying all devices connected to the internet. This number is usually shown in groups from 0 to 255, seperated by periouds, for example 207.46.230.214 |
| Internet Hosting Provider | An internet hosting service is a service that runs Internet servers, allowing organisations and individuals to serve content on the Internet |
| Keyword | A word entered by a visitor in a search engine/directory to locate information on a site |
| Login | Identification supplied by users to access a server or a secure area within a website |
| Metatags | HTML Tages not visible on a formatted page, but are used by search engines for indexing purposes |
| Organic Listing | Listings that search engines do not sell. Instead, sites appear solely because search engine has deemed it editorially important for them to be included, regardless of payment. Paid inclusion content is also often considered organic even though its paid for. This is because that content usually appears intermixed with unpaid organic results. |
| Paid Inclusion | Advertising program where pages are guaranteed to be included in serch engine's index in exchange for payment , though no guarantee of ranking well is typically given. |
| Portable Document Format. A format from Adobe that enables a document to be distributed on different systems while preserving layout (-pdf) | |
| Park N Point OR Domain Name Redirection | WTD can point your domain name to any space or website on the internet. If you register more than one domain name eg Your main site is MYSITE.COM.AU, you also have registered MYSITE.COM as well. We can point MYSITE.COM to MYSITE.COM.AU so that if anyone enteres in MYSITE.COM they are automatically redirected to MYSITE.COM.AU. |
| Rank | How a particular page or website is listed in a search engine results. |
| Robot | Component of Search engines that gather listings automatically "crawling" the web. A search engines crawler (also called, spider or robot) follows web page links to web pages. It makes copies of these web pages and stores these in the search engine's index. |
| SSL | Secure Socket Layers. A protocol developed for securing data sent by the browser by means of encryption. The high the SSL the higher the encryption rate. EG 128, 256 |
| Server | A computer or software providing services to remote client machines or applications, such as supplying page contents or returning query results. |
| Shared Server | The most basic of Web Hosting types. With Shared hosting, numerous Websites are shared on one server. |
| Site Submission | All the techniques involved when submitting a site to a search engines |
| SEO | Search Engine Optimisation (more info here) |
| Streaming Media | Technology that enables the playback of sound or video without the need to download the entire resource file in advance |
| Traffic | Site audience |
| URL | Unform Resource Locator. The internet address of a web resoruce (page, embedded elements, etc.) understood and interpreted by browseres |
| Unique Visitor | A site audience measurement unit. A specific (indentified through a unique IP Address) who has visited the site throughout a whole month |
| Web Host | A company specialising in the hosting of websites on their servers |
| Web Page | A constituent part of a Website linked to other documents or resources by means of hypertext links |
| Windows Media | Audio and Video format |
Glossary